Yet, despite her impressive compilation of projects, Livia found herself struggling with a lack of visual credibility.

Her clients often judged her before experiencing her designs & guidance within their realities, which resulted in decrease of service requirements. They said her website had them thinking she "wasn't the best fit for their project because she doesn't seem to be aligned to the market high quality" - (even asking her to reduce her fair price in order to feed their low expectations of delivery).

Livia realised that while her work spoke volumes, her brand didn’t reflect the same level of professionalism and quality. She needed a brand that would communicate her expertise and build trust at first sight with potential clients from the outset & reassurance from the ones who already invested and wanted to feel they were in good hands.

So we analysed the main aspects of that issue below:

PREVIOUS VISUAL IDENTITY

1 - Did not own a structure of visual and behavioural strategy to built long term connection with her leads;

Including the quick judgment element that is supposed to represent Livia's business at first sight, her logotype.

It didn't allow her leads to see their principles and dreams coming true. Although it sounds emotional for some, business is about people. People pay to either solve their problems or achieve their goals and the first contact they have with a concept is through their eyes. It has to be pleasant and coherent to both entrepreneur and audience, and neither of those were happy with it.

2 - Had as foundation of her business identity only event & personal photos that wouldn't make her stand out as the professional, but an ammateur;

Which is perfectly good when the purpose is to convey humanity, access and on going presence. However it wasn't her will to show these aspects as first impression before big companies, but a firm and admirable professional.

Knowing when, where and how to intimately expose nuances of your personality in business is an amazing marketing strategy to sell through authenticity. In this case, Livia and her team's the priority was to make dominant her skills and experience.

3 - Presented only a few images of her projects without context and that shows no value;

Since the client that looks for a professional not always understands the reason of every choice made within limited resources, a few photos with no context meant no value and sense of lacking skills.(which can be very frustrating for a 25 years of experience professional to deal with, and that does impact productivity, and of course your revenue).

A big factor to consider when promoting your visual services in our current days is to show how and why you're a better choice at positive results rather than Artificial Intelligence with actual data. In such era it is crucial to use it as a "time optimiser" tool instead of being entirely replaceable by it.

In this case an architectural render can easily be made by AI. Exposing relatable human thinking with specialised skills to solve a problem are one of the very few keys to remain necessary to your client and what AI can not by itself - to this moment.

PRODUCTION

Through meetings and board approvals, we developed a new visual identity that aligns with Livia’s refined design approach.

Inspired by neoclassical, Scandinavian, and sophisticated architectural styles, we created a logo that speaks elegance and strength. Applying it to the brand's patterns, webdesign pages, social media templates with sales conversion script that represent expertise, was the breath of organisation and sense that Livia and her team felt in such a long time.

At this point, It's only fair that we show you some of our process in order to bring positive results for the same issues we found previously. You'll meet those below:

1 - A logotype that represents Livia's business essence at first sight;

The triangular shaped logo with thin serifs embodies sophistication, while the primary green and beige colours convey a sense of sobriety and authority, as well as Livia’s connection to nature—an essential part of her design philosophy and appreciated by her past clients. A complementary beige palette adds warmth, reflecting the refined perspective that Livia brings to her projects.

To further represent strength and connection with natural textures and high contrast, we incorporated one of the classics, the moose symbol. The chess pattern, subtly used as visual balance to support the typo, brings out the high-level strategic thinking reference—a quality Livia consistently brings to her productions.

BRAND IN ACTION

PRINTING, MARKETING STRATEGY & COMMUNITY OF BUYERS

Once the new identity was approved, we moved into implementation. We ensured that every part of the brand’s communication—from customer service to social media—reflected Livia Gondim Interiores' core values of elegance, function, and exclusivity.

The transformation was remarkable. Livia’s updated brand attracted new clients and earned her increased credibility within the industry. Her visual identity now acts as a powerful introduction to her work, establishing credibility even before clients experience her designs.

Over the past 23 years, this revitalised branding has helped Livia sustain her business and build a solid reputation as a trusted professional in the field. The exclusivity and trust conveyed through her brand have become cornerstones of her success.

Today, Livia Gondim Interiores stands as a symbol of prestige and distinction, inspiring clients to engage with the brand and experience the transformative impact of her design expertise and she doesn't work overloaded with minimal prices. She's now able to work as much as she chooses with her team, charging her fair prices while gaining new leads constantly.

ABOUT NIVIA WOOD;

Nivia Wood is a married Senior Graphic, Web, Product Designer, Copywriter & 2D Illustrator based in Brisbane, Queensland. Australia.

With nearly 10 years of global experience creating functional and artistic solutions through proactive communication and leadership across Australia, Canada, Italy, United States, Brazil & Portugal.

Her approach combines creativity, function and commitment to sustainable practices in Branding, and through that method Nivia started to advise small businesses seasonally and celebrate their great results.

Nivia's goal is to transform non authentic and unperceived brands into high credible, audience-favourite choices through authentic storytelling and design that makes the audience feel proud of engaging with.

GRAPHIC DESIGN | COPYWRITTING | WEBDESIGN | 2D ILLUSTRATION | CONTENT CREATION | BRAND VISUAL ID | MARKETING ADVISOR